I make it a point to provide my clients with the information they need to make accurate, informed decisions about their software services and products.
Quality allows the program to be modified in the future. It also allows the user to enjoy the programs, not just use them. Using good software engineering principles helps yield high quality.
People today have busy schedules. A clear program can relax the user and relieve stress, which ultimately helps productivity. In today's busy world, clarity is an essential element of good software.